Established 2006  

E-commerce built
on experience.
Driven by expertise.

EDPA Limited is a privately held e-commerce group operating market-leading retail brands across multiple sectors.

What We Do

Two decades of
digital retail experience.

We build and operate specialist online retail brands that consumers trust. From product discovery through to purchase, our platforms are designed to inform, reassure, and convert.

Consumer Confidence

Our brands are built around giving customers the knowledge and assurance to make confident purchasing decisions — whether it's a first pushchair or a statement piece of furniture.

E-Commerce Excellence

From search visibility and conversion optimisation to logistics and customer service, we operate every dimension of online retail to an exacting standard.

Category Authority

Our brands earn their positions through genuine expertise — editorial content, expert reviews, and curated ranges that place us at the top of our categories.

Our Brands

Trusted names.
Specialist markets.

Baby Products · Retail

Oliver's BabyCare

A comprehensive online destination for baby essentials — from nursery furniture and travel systems to feeding and safety. Trusted by parents across the UK for quality products and honest guidance.

Visit Oliver's BabyCare
Pushchair Expert

Baby Products · Retail & Reviews

Pushchair Expert

The UK's leading independent resource for pushchair research and purchase. Combining in-depth reviews, comparison tools, and a curated retail offer, Pushchair Expert helps parents choose with confidence.

Visit Pushchair Expert
FADS

Home Furniture & Accessories · Retail

FADS

A modern home furnishings retailer offering stylish, considered pieces for every room. FADS brings together furniture, lighting, and accessories for customers who want a beautifully designed home without compromise.

Visit FADS
About EDPA Limited

Longevity built on
doing it properly.

2006
Year Founded
3
Active Brands
20+
Years in E-Commerce

EDPA Limited was established in 2006 with a clear purpose: to build online retail businesses that genuinely serve their customers.

Over more than two decades, we have navigated the full arc of internet retail — from the early days of e-commerce through to today's complex, competitive digital landscape. Our continued growth is a reflection not of rapid expansion, but of consistency, investment, and a relentless focus on the customer experience.

We are a UK-based business, privately held, and operate with the long-term in mind. Each brand within our portfolio is led by genuine category knowledge, and supported by the infrastructure, technology, and commercial expertise that comes with operating at scale for over two decades.

Contact

Get in touch.

Registered Address

EDPA Limited
Unit 24b King Street Industrial Estate
Langtoft
PE6 9NF
United Kingdom

Enquiries

+44 (0)1778 562804
info@edpa.co.uk


Business Hours

Monday – Friday
9:00am – 5:00pm GMT

EDPA Limited is registered in England & Wales. Company No. 05685938  ·  VAT No. 887 2637 72